Boutique Identity

LOGO DESIGN

For a womens boutique we designed a logo and additional brand materials. The store was named after the native Indian ‘squashblossom necklace’ which influenced elements in the logo. We wanted to build on the eclectic vibe of the store with our use of colors, textures and choice of typography; we also illustrated the location of the store on the town’s square through the square graphic element. We were later engaged for a second piece of work that created a visual language and materials for the store’s social presence, extending the color palette and creating a family of graphic elements and typefaces that can be easily interchanged.