DESIGN & ART DIRECTION
I am a designer, creative director and illustrator with a passion for typography.
For the past 15 years, I have been focusing on creating intriguing and functional interfaces leading and being part of a collaborative digital design teams.
2022
We created an internal facing training site to share with various teams across the company to increase peoples awareness of accessibility best practices and stories, share available and mandatory accessibility training, share best practices and mandatory procedures.
2022
Our team needed a process and a way to align on common page patterns such as forms and tables and others and catalogue those design decisions that were shared across our digital product and features that went beyond what our design system provided.
2018
We created an application process that connected client seamlessly from internal facing pages to an external vendor making sure that the experience was seamless and functional.
2017
Across multiple teams we created designs for the homepage, the claims page and numerous team materials to help create more consistent looking deliverables across the company.
2017
Our small but powerful team supported the creation of brand materials for a small personal farm that produced eggs, flowers and mushrooms. The project included the logo, illustrations, stickers, packaging and the brand guidelines.
2017
We created brand materials for a women’s boutique that included the development of the logo, t-shirt design, a proposal for a microsite and a branding kit for their social campaigns and presence.
2016
Creation of branding system for the physicians sub brand within HCA, a hospital network and the main brand materials used at events and at conferences to attract physicians and healthcare workers. This work ranged from styleguides, to printed and digital materials.
2015
Numerous separate digital tools that included a native ipad app to aid financial advisers with their conversations with their clients as well as a training portal with clear progress indicators and engaging and accessible information for all types of learners.
2014
We created numerous promotional materials for our firm to showcase our service offerings. All materials aligned to the firms overall branding materials while still standing on its own expressing the messaging of its contents.
2014
Design and consistent branding of a series of educational materials to help a hospital network teach their employees about newly added technologies, which aimed to support all the facilities in the network equally and help improve patient care.
2013
Materials, ranging from interactive pdfs to storyboarding to microsites, designed to create awareness about knowledge sharing within the company, the long-term strategy of the program and educating employees about sharing tools available to them and how they can benefit from these tools.
I am a designer with passion. I believe that with great design we can make life a little easier and faster to understand and more comfortable for anyone. I am driven to make any design experience the best it can be for the user.
I enjoy solving a complicated UX problem as much as illustrating icons or infographics or designing simple forms and I have a soft spot for beautiful typography.
Contact me
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